Conversion Optimization

Average e-commerce conversion rates are 2%. Don't be average! We help you beat the competition.

What we do for you

We help increase your on-site conversion, using targeted content, discounts and rewards.


  • Sales
  • Signups
  • Referrals
  • Product upsell/cross sell
  • Customer engagement
  • Ad engagement and ROI


  • Customer churn
  • Cart abandonment


How we do it

Simple to integrate - just add a javascript tag to your website.

We use machine learning and 1000s of data points (such as mouse movement, form analytics, keyword, traffic source etc) to predict a user's behaviour and show them the right message, content or reward at the right time in order to get them to convert.

It's so easy to integrate, most clients are up and running in a few hours.

We can track exit intent so you only show messages to people who were going to abandon.

Full A/B and multivariate testing allows you to prove any uplift in conversion metrics.

APIs are available on request.


Understand who your users are.

Not all users are created equal.

We enhance your user data based on an their email address and interactions with our software.

Find out about their interests and social media activity

None of your user data is sent to third parties.



We provide dashboards and analytics to show you what works and what doesn’t.

Segment data by

  • date
  • device
  • traffic source
  • geo location
  • gender

If you want us to import your own internal data or metrics such as LTV, products purchased, user details etc we can do this as well if you ask us to.


Targeted messaging to your users

We can show many different types of content to your user to try and influence their conversion behaviour


We can offer pretty much any incentive and denomination you can think of. We look to personalise the rewards to the end user with our clever technology and always provide a choice. We have partnered with over 150 global brands such as Amazon, iTunes, Starbucks, John Lewis and many more.

We can even offer your own rewards and discounts if you would like us to.

We apply behavioural psychology principles such as instant gratification, reciprocity and loss aversion to help increase conversions.

Some reward example use cases

  • An instant Starbucks voucher for a free coffee to say "Thank-you" when a user signs up to your newsletter
  • A lonely planet guide book to the country of your destination when purchasing a flight or holiday
  • A £100 amazon voucher when your user signs up for your life insurance product and completes their cooling-off period
  • The latest tech gadget like an iPad when taking out a broadband contract.

We take full care of fulfillment and everything is tracked and shown in your analytics dashboards.



Some content Examples use cases

  • Email collection - a lightbox that collects a user's email address and gives them access to some downloadable content e.g. e-book or video.
  • Click to call - a lightbox that encourages a user to call your helpline number.
  • Display - show relevant text or video to encourage your users to convert e.g. "7 out of 10 people found our service amazing!"
  • Product up sell or cross sell. You have purchased X so why not consider Y



We take the security of your data very seriously.

We use world-class cloud infrastructure that utilizes the very best security features and processes to ensure that your data remains protected and compliant.