About Loyalty Bay

Loyalty Bay was born out of an itch we had to scratch when we were running our own wine ecommerce site. Our wine was often used as an incentive on very large price comparison websites, but it always amazed us how untargeted these incentives were. Believe it or not, not everyone likes wine.

We therefore set out to apply data and analytics to the serving of incentives and rewards in order to better drive online conversions for our customers and thus Loyalty Bay was born.


We care about our work

We work with some of the UK’s largest companies through to small startups and are constantly looking to improve what we do to further our clients goals. We are extremely proud of what we have achieved so far, in helping our clients increase their conversions.

We are excited to be backed by some of the UK’s best known angel investors and VCs.

Will Roberts - CEO
Dr Alex Farquhar - CTO
Dave Warren - Commercial Director
Lewis Wheeler - Head of Partnerships